Company Overview
Zephr uses an ensemble optimization model that collectively harnesses errors from all mobile devices in the network. Before Zephr, the accuracy and error for each GPS data point was unique to its location solution. A networked solution not only improves each phone’s individual location solution, but also makes the network of data collected more accurate. The measurements made by networked devices have a consistent absolute accuracy observed independently. Users share their GPS errors with Zephr and, in return, they receive an optimized location solution to their mobile device. This means that Zephr does not need to transmit users location data helping ensure privacy for their customers.
Thesis Fit
Zephr fits within the GPS Distribution layer of our investment framework. Space Capital has evaluated more than a dozen companies attempting to improve global positioning performance and Zephr’s approach to enhancing accuracy has a number of compelling benefits the other approaches did not. The potential impact of Zephr’s technology is far-reaching, and we believe their technology has the potential to address multiple pain points of different industries that rely on GPS accuracy in a scalable way. It also impacts the growth of the GEOINT sector directly as it enables a new level of geospatial interaction. For these reasons, we believe the company is an ideal investment to round out the Space Capital II portfolio.
